How Sugar Shane’s Went From a Home Kitchen to Atlanta’s Most Loved Gourmet Bakery

Every great brand has an origin story. Ours starts somewhere between 30,000 feet in the air and a stranger on an airplane.

In late 2019, our founder Shane Quillin was flying to New York City to catch the College Football Playoff with a few friends. During the flight, a conversation with the passenger next to him introduced him to something he had never heard of before — gourmet cookie bakeries. Curious and intrigued, Shane spent the following day visiting eight bakeries across New York City. By the time he had finished his tour, something had clicked. He knew exactly what he wanted to do.

From Supply Chain to Sweet Treats

Shane was not a professionally trained baker. His background was in supply chain management — not pastry. But what he lacked in formal training, he more than made up for in passion, discipline, and an obsessive attention to detail. When he returned to Atlanta, he got straight to work. He taught himself the science of baking, tested recipe after recipe, and held every single cookie to one uncompromising standard: it had to be unforgettable.

On March 1, 2020, Sugar Shane’s officially launched as a dessert catering company. The original plan was to build the business through corporate catering — serving offices, events, and businesses across Atlanta. Eleven days later, a global pandemic changed everything.

Adapting When It Mattered Most

When COVID-19 brought corporate offices and events to a standstill, the catering business Shane had planned for essentially disappeared overnight. Rather than giving up, he adapted. Sugar Shane’s pivoted to selling directly from his home kitchen — taking online orders, offering weekly home pickups, and delivering across Atlanta on weekends.

By June 2020, the demand had surged. Word was spreading through social media, customers were telling their friends, and lines were forming outside a home kitchen in West Midtown Atlanta. By October 2020, Sugar Shane’s had outgrown the home kitchen entirely and moved into its first commercial space in Midtown — a space we lovingly nicknamed The Lab.

Where We Are Today

Today, Sugar Shane’s is an award winning gourmet bakery with multiple Atlanta locations and nationwide shipping. We have been recognized by FOX 5 Atlanta, Tastemade, StyleBlueprint, and The Atlanta Journal-Constitution, and we are proud Dessert Wars Champions. Our rotating weekly menu — which drops every Monday — keeps our customers coming back week after week for bold new flavors and fresh creative combinations.

But beyond the awards and the recognition, what drives us every single day is the same thing that started it all — a genuine passion for creating cookies and sweet treats that are truly unforgettable. We are grateful to every customer, every supporter, and every person who has been part of this journey. The best is absolutely still to come.

Ready to taste the story? Order online or visit one of our Atlanta locations today.